“It’s all about new money for MSMEs today.”
Ravichandran Purushothaman, Chairman of CII Southern Region, and President of Danfoss India’s advice to entrepreneurs to “make new money, not the old money”, generated a quick response from an engrossed audience at businessline’s MSME conclave in Coimbatore on Saturday.
He urged small businesses not to focus on the top line, but on profit margins and cash flow; and to pivot towards new technology, innovation, intellectual property and scalable business models, rather than accumulating physical assets. Purushothaman said leadership, mindset and the ability to create value through knowledge would determine whether India’s MSMEs could drive the country’s ambition of becoming a $30-trillion economy.
In a ‘fireside’ chat with Richa Mishra, Resident Editor, businessline, focusing on The Rising Cost of Business for MSMEs due to the West Asia war, he said the global crisis has exposed vulnerabilities in global supply chains, but also opened new opportunities for Indian MSMEs to diversify markets, strengthen resilience and adopt new technologies.
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Published on June 29, 2026